The straight answers.

Everything people ask before they book: services, prices, AI and how we work together.

The studioPricingAI and labelsWorking together
01

The studio

What is Polarity?

A content studio in Dubai. We film real shoots, edit them properly, multiply them with AI into 80 to 100 labelled pieces a month in up to six languages, post them, and run the ads.

Which services do you offer?

Video production, social media management, AI video and content, video ads, photography, dubbing and translation, and paid social on Meta, TikTok and Google.

Which industries do you work with?

We specialise in real estate, interiors and fit-out, restaurants, clinics, hotels and retail, and any business that needs to be seen every day.

Where do you film?

Across Dubai and the UAE, at your premises or on location. Shoots outside Dubai may carry travel costs.

02

Pricing

How much do your packages cost?

Charge is AED 12,500 one-off. Field is AED 14,900 a month. Pull is AED 22,900 a month plus ad spend. All prices exclude 5% VAT.

Can we book a single shoot?

Yes. Half-day shoots start at AED 4,500, video ad packs at AED 9,500 and brand films at AED 18,000.

Is there a minimum term?

Field and Pull run for three months, then month to month. Charge and production jobs are one-off.

What is not included?

Ad spend, permits, talent and licensed music are passed on at cost and agreed in advance. Drone filming (from AED 2,500) and extra languages (AED 1,200 a month) are add-ons. On Pull, ad spend above AED 50,000 a month carries a 10% fee. Prices exclude 5% VAT.

Can we cancel?

Yes. After the 3-month minimum, Field and Pull run month to month, so you can stop at the end of any month.

Do we need Charge before Field or Pull?

No. Field and Pull include your Brand Brain set-up in month one. Charge is a one-off set-up for brands that are not ready for a monthly plan.

03

AI and labels

Is it all AI?

No. We are a production studio first. AI multiplies real footage, and every piece is labelled Real, Real + AI or AI-made.

What is the Brand Brain?

A private brief of your voice, offers, approved faces and the things you never say. You approve it once, we refine it monthly, and every AI piece is made from it.

Will AI content look fake?

Every AI piece is built from your real shoot and checked by a person before you see it. You approve everything before it goes out, and anything that does not look right does not run.

What do the labels mean?

Real is filmed on location with real people. Real + AI is real footage with AI added. AI-made is generated or materially changed by AI. See our AI labels page.

Do you clone faces or voices?

Only with the written consent of the person, and only for your brand.

Will you create fake reviews or customers?

Never. No synthetic customers, reviews or testimonials, ever.

04

Working together

How fast can we start?

Within about two weeks of the call: Brand Brain set-up in week one, first shoot in week two.

Whose ad accounts do you use?

Yours. We run campaigns on your own Meta, TikTok and Google accounts, so you keep the data and the receipts.

Who owns the content?

You do. Once an invoice is paid, you own the final edits, photos and AI-made pieces we deliver, to use anywhere. We keep the raw footage for 12 months and hand it over on request. Licensed music and stock keep their own licence terms.

Is our data used to train AI?

No. Your Brand Brain, footage and leads are used only for your account and never to train public AI models. Only your Polarity team can open them, and we delete them within 30 days if you ask.

Do we approve everything?

Yes. You approve each week's posts in a shared calendar, and every ad before it runs.

Which languages can you work in?

English, Arabic, Hindi, Urdu, Russian and Chinese, each checked by a native speaker.

Still have a question?

Ask it on a 20-minute call, or write to hello@polarity.ae.